Juice Plus+
Creating Demand in a Crowded Market
Juice Plus+ had the credibility, the science, and a global network of dedicated Partners, but driving brand awareness was difficult in a crowded marketplace where competitors were outspending heavily and stealing share.
Services Provided
- Strategy
- Video Production
- Concept Development
- Photography
- Editing
26%
YOY increase in online sales
60%
Increase in website conversions
Breaking Through the Noise
The wellness category is loud—and confusing. New trends, flashy brands, and overcomplicated health promises dominate the space. Consumers wanted something simple and real. Most had never heard of Juice Plus+, and those who had didn’t fully understand what made it different.
Throwing Elbows with a Familiar Message
We created a campaign rooted in simplicity and built to amplify the voices of Juice Plus+ Partners. Grounded in consumer insights and message testing, we developed a clean, memorable campaign centered around one undeniable truth: eat your fruits and vegetables. A 30-second spot launched alongside a comprehensive digital strategy across paid and owned channels, helping to grow awareness, support Partner efforts, and expand reach with younger, more diverse audiences. And did we mention they spent a fraction of what category giants invest?
